👉 Wanting engineering is a design approach that prioritizes the user's needs and desires throughout the development process, aiming to create products and systems that are intuitive, enjoyable, and seamlessly integrated into users' lives. It involves deep empathy for the end-user, understanding their goals, pain points, and behaviors, and leveraging that insight to drive innovation. Unlike traditional engineering, which often focuses on technical specifications and functionality, wanting engineering places the user at the center, ensuring that every design decision enhances the overall user experience, fosters engagement, and ultimately leads to greater satisfaction and adoption. This user-centric philosophy drives iterative prototyping, continuous feedback loops, and a commitment to solving real-world problems in a way that feels natural and effortless to the user.
