👉 VIP research, or Virtual In-Person Research, is a hybrid methodology that combines the immersive and interactive elements of in-person interviews with the flexibility and scalability of digital tools. It involves conducting in-depth, qualitative research remotely using video conferencing platforms, while participants engage with virtual environments or digital artifacts that simulate real-world settings. This approach allows researchers to gather rich, contextual data through face-to-face interactions, even when participants are geographically dispersed, making it particularly useful for studying sensitive topics, hard-to-reach populations, or complex social phenomena. By integrating technology like screen sharing, virtual reality, and interactive software, VIP research enhances the depth and authenticity of insights while maintaining the personal connection that in-person interviews provide.
