👉 Verbal research involves gathering and analyzing information through spoken communication, typically conducted via interviews, focus groups, or conversations with individuals or groups. This method is particularly useful for exploring personal experiences, opinions, and attitudes in real-time, allowing researchers to capture nuanced details and immediate reactions that might not emerge in written formats. Researchers use open-ended questions to encourage detailed responses, which can then be transcribed and analyzed to identify themes, patterns, and insights. This approach is especially valuable in qualitative studies where understanding the context and depth of human experiences is crucial.
