👉 Values engineering is a systematic approach used in product development and management to identify, prioritize, and optimize the key values that stakeholders consider most important. It involves understanding the underlying values that drive customer needs and business goals, aligning them with technical capabilities, and making informed trade-offs to ensure that the final product or service delivers maximum value. This process helps organizations create more meaningful and impactful solutions by focusing on what truly matters to their users and stakeholders, ultimately leading to enhanced customer satisfaction, competitive advantage, and sustainable success.