👉 User research is a systematic process used to gather insights and understand the needs, behaviors, and motivations of target users for a product, service, or experience. It involves various methods such as interviews, surveys, observations, and usability testing to collect qualitative and quantitative data. This research helps identify user pain points, preferences, and expectations, enabling designers and developers to create more user-centered solutions that enhance satisfaction and usability. By grounding design decisions in real user feedback, user research ensures that the final product meets actual user needs and fosters a positive user experience.