👉 URL engineering, also known as URL design or URL structure optimization, is the process of creating and managing the architecture of a website's URLs to enhance usability, SEO (Search Engine Optimization), and maintainability. It involves crafting URLs that are clear, concise, and descriptive of the content they lead to, making it easier for users to understand where they are on a site and for search engines to index the pages effectively. Good URL practices include using hyphens to separate words, avoiding special characters, keeping them short and memorable, and incorporating relevant keywords. Additionally, URL engineering often involves creating a logical hierarchy that reflects the site's structure, such as organizing pages by category or functionality. This approach not only improves user experience but also helps search engines better understand the site's content, ultimately boosting search rankings and driving more organic traffic.
