👉 URL engineering, also known as URL design or URL optimization, involves the strategic creation and management of Uniform Resource Locator (URL) structures to enhance website performance, improve user experience, and ensure effective information retrieval. This process includes crafting clean, concise, and meaningful URLs that accurately reflect the content they point to, often incorporating semantic elements like keywords and hierarchical structures. URL engineering also entails optimizing URLs for search engines by using descriptive, keyword-rich paths that align with user intent and help improve SEO rankings. Additionally, it involves implementing best practices for URL security, such as avoiding sensitive information and using secure protocols like HTTPS. By focusing on these aspects, URL engineering helps create a more organized, accessible, and user-friendly web presence.