👉 Unweighting is a concept in marketing, advertising and public relations that refers to the act of not giving weight or importance to the audience's perceived value. This can be seen as a way of making products or services seem more affordable or accessible than they actually are, by suggesting that their price tag is significantly less than what it really costs. Unweighting often occurs in advertising and public relations where a product or service is portrayed as "affordable" but the price tag is not fully disclosed.
