👉 In marketing and advertising, a tripwire is an incentive that pulls people or companies to take action. It's like a magnet that draws someone in, but they have to be willing to give up something valuable in order to make the decision. For example, if you're running a campaign for a new product, you might use a tripwire to encourage people to try it out. You could say something like, "Join us on our journey and get your hands on this amazing product! It's
