👉 Traveller research is a systematic approach used by travel agencies and tourism organizations to gather, analyze, and utilize data about travelers' preferences, behaviors, and experiences to enhance marketing strategies and improve service offerings. This research typically involves collecting information through surveys, interviews, focus groups, and online analytics to understand traveler demographics, motivations, destinations chosen, spending habits, and post-trip feedback. By identifying trends and insights, companies can tailor their products and services to better meet the needs of their target audience, optimize marketing campaigns, and create more personalized travel experiences that increase customer satisfaction and loyalty.
