👉 Trademark math involves quantifying and analyzing the value of trademarks, which are distinctive signs or symbols used to identify goods or services. It encompasses methods like the economic value method, which assesses a trademark's worth based on factors such as brand recognition, market presence, and revenue generated. Another approach is the cost-based method, estimating value by calculating the costs incurred to develop and maintain the trademark. Additionally, there's the relief from royalty calculation, where the trademark's value is determined by the royalties a third party would have to pay if they used the trademark instead of purchasing the intellectual property. These methods help businesses and legal professionals make informed decisions about trademark valuation, licensing, and litigation.
