👉 Tag engineering refers to the strategic manipulation of metadata tags used in content management systems (CMS) and digital platforms to enhance search engine optimization (SEO), improve content discoverability, and optimize user experience. These tags, often short strings of words or phrases, are applied to content such as articles, images, and videos to provide context and relevance. By carefully selecting and structuring these tags, content creators can signal to search engines the topics, themes, and keywords associated with their content, thereby increasing its visibility in search results. Effective tag engineering also involves using a mix of broad and specific tags to cater to different search intents, ensuring that content reaches its intended audience more efficiently.
