👉 Surprise engineering is an innovative approach that involves designing systems, products, or services with unexpected functionalities or behaviors to enhance user experience and engagement. This technique leverages the element of surprise to create memorable interactions, often by introducing novel features that users hadn't anticipated. By doing so, it can lead to increased user satisfaction, loyalty, and even word-of-mouth promotion. For example, a smart home device might surprise users by automatically adjusting settings based on their mood, detected through ambient sensors, or a mobile app could offer unexpected discounts to users based on their browsing history. The key is to balance surprise with usability, ensuring that these unexpected elements add value rather than cause confusion or frustration.
