👉 Strip research is a method used in market research where participants are observed in their natural environment, often at a store or online platform, to understand how they interact with products or services without direct intervention from researchers. This approach allows for the collection of authentic, real-time data on consumer behavior, preferences, and decision-making processes. Unlike traditional methods, strip research minimizes the artificial setting, providing more genuine insights into how consumers actually use products in everyday life, which can be crucial for developing effective marketing strategies and improving user experiences.
