👉 Sticky engineering refers to the practice of designing products, systems, or processes with built-in mechanisms that encourage users to engage more deeply and consistently. This concept leverages psychological triggers, such as habit formation, feedback loops, and social influences, to make interactions with a product more effortless and rewarding. For example, apps might use notifications and streaks to keep users coming back, or devices might incorporate haptic feedback to enhance the user experience. By making engagement seamless and enjoyable, sticky engineering aims to increase user retention and loyalty without relying solely on external incentives like advertising or discounts.
