👉 Spokesman research involves the strategic preparation and management of communication between an organization and its public, typically through designated representatives known as spokespeople. This process includes crafting key messages, training spokespeople to effectively convey these messages, and managing their interactions with media and the public to ensure consistent and favorable representation of the organization’s stance on various issues. It aims to maintain a positive public image, address crises, and build trust by ensuring that all communications are aligned with the organization's goals and values.
