👉 Spend engineering is a strategic process within digital marketing that focuses on optimizing the allocation and management of marketing budgets across various channels and campaigns to maximize return on investment (ROI). It involves analyzing data to understand where funds are currently performing best, identifying areas for improvement, and making informed decisions about reallocating resources to high-performing channels or tactics. By continuously monitoring and adjusting spending based on performance metrics, spend engineering ensures that marketing efforts are not only cost-effective but also aligned with business objectives, ultimately driving better outcomes and efficiency.
