👉 Spelling engineering refers to the deliberate manipulation of spelling rules and conventions in written language to achieve specific stylistic, aesthetic, or communicative goals. This practice often involves altering standard spelling norms to create a distinctive, readable, or impactful text. For example, in literature, authors might use unconventional spellings to reflect character traits, set a particular tone, or evoke a sense of nostalgia. In digital communication, spelling variations like "lol" (laugh out loud) or "brb" (be right back) serve to convey casual, informal, or text-speak communication styles. Spelling engineering is a creative tool that extends beyond mere grammar rules, influencing how language is perceived and used in various contexts.