👉 Sku research, or SKU (Stock Keeping Unit) research, involves systematically gathering and analyzing data to understand the detailed characteristics, performance, and market position of individual products within a company's inventory. This process typically includes evaluating factors such as cost, sales volume, profit margins, customer preferences, and competitive positioning for each SKU. By conducting SKU research, businesses can optimize their product offerings, improve pricing strategies, enhance inventory management, and make informed decisions about product development and marketing. The goal is to maximize profitability and efficiency by ensuring that the most valuable and profitable SKUs are well-supported and effectively managed within the company's supply chain and sales channels.
