👉 Shoppers' math, or the psychological aspect of shopping, refers to how consumers make purchasing decisions influenced by emotions, perceptions, and social factors rather than just rational calculations. It involves understanding how shoppers perceive value, deal with discounts and promotions, and react to store layouts and product displays. For instance, a well-placed endcap can create a sense of urgency or excitement, encouraging impulse buys. Additionally, shoppers often rely on heuristics—mental shortcuts—to simplify decision-making, such as choosing familiar brands or products with positive reviews. This approach captures the emotional and intuitive aspects of shopping, which can significantly impact their final choices.
