👉 Shopper computing refers to the integration of computing capabilities directly into devices that shoppers use, such as smartphones, tablets, smartwatches, and in-store beacons, to enhance the shopping experience. This technology allows for real-time data collection and analysis, enabling personalized recommendations, seamless checkout processes, and dynamic pricing adjustments based on consumer behavior. By leveraging sensors, AI, and machine learning, shopper computing creates a more interactive and efficient shopping environment, providing shoppers with tailored content, improving inventory management for retailers, and ultimately driving higher customer satisfaction and sales.
