👉 The Shift Project is an initiative by the nonprofit organization Shift Labs, aimed at transforming the global economy to prioritize people and the planet over profit. Launched in 2015, it focuses on reimagining and redesigning economic systems to address pressing issues like climate change, inequality, and resource depletion. By fostering innovative solutions and collaborating with businesses, governments, and communities, Shift Labs seeks to create a more sustainable and equitable world through systemic change rather than incremental adjustments. The project emphasizes the need for a cultural and structural shift in how value is created and distributed, advocating for models that benefit all stakeholders, not just shareholders.
