👉 Search engineering is the field that focuses on optimizing websites and online content to improve their visibility and ranking in search engine results pages (SERPs). It involves understanding user behavior, keyword research, on-page optimization (such as meta tags, headers, and content structure), technical SEO (like site speed, mobile-friendliness, and crawlability), and link building. The goal is to create a seamless user experience that aligns with search engine algorithms, making it easier for users to find relevant information and increasing the likelihood of higher engagement and conversions. Search engineers also monitor performance metrics, analyze data, and continuously refine strategies to adapt to evolving search trends and algorithms.