👉 Sales research is a systematic process used by businesses to gather, analyze, and interpret data about potential customers, market trends, competitors, and product performance. It involves collecting primary data through surveys, focus groups, and interviews, as well as secondary data from industry reports, market studies, and company records. This research helps companies understand customer needs, preferences, and behaviors, identify market opportunities and threats, and refine their marketing strategies, pricing models, and product offerings to better meet customer demands and gain a competitive edge.