👉 Rise research, also known as the rise of big data and advanced analytics, marks a significant shift in how organizations and industries approach decision-making and innovation. This phenomenon is driven by the exponential growth in data generation from various sources—social media, IoT devices, transactions, and more—coupled with advancements in computing power and data storage technologies. These developments have enabled the collection, processing, and analysis of vast datasets that were previously unmanageable. As a result, researchers and practitioners can now uncover deeper insights, predict trends, and optimize processes with unprecedented precision. This has led to transformative applications across sectors, from personalized medicine and smart cities to finance and marketing, fundamentally altering business strategies and consumer experiences.
