👉 Rewards engineering is a strategic approach used in behavioral science and technology to motivate and incentivize desired behaviors within systems, whether they are organizational, digital, or personal. It involves designing and implementing reward structures that align with human motivations to encourage specific actions or outcomes. This process typically includes identifying the behaviors to be rewarded, determining the appropriate rewards (which can be monetary, social recognition, or intrinsic satisfaction), and ensuring that these rewards are timely, relevant, and meaningful to the individuals involved. Effective rewards engineering can enhance engagement, productivity, and satisfaction, leading to better performance and more sustainable behavior change.
