👉 Review engineering is a systematic approach to collecting, analyzing, and using customer feedback to improve products, services, or experiences. It involves designing surveys or feedback mechanisms that are both comprehensive and user-friendly to gather meaningful insights from customers. The process includes selecting appropriate metrics, crafting effective questions, ensuring data quality through validation and normalization, and applying statistical or machine learning techniques to uncover patterns, trends, and actionable insights. These insights are then translated into concrete actions that enhance customer satisfaction, loyalty, and ultimately, business performance. Review engineering bridges the gap between raw feedback and strategic decision-making, ensuring that customer voices drive meaningful improvements.
