👉 Retailer computing, also referred to as retail data analytics or retail intelligence, is the practice of leveraging advanced analytics and artificial intelligence to optimize various aspects of retail operations. Retailers use this technology to gain deeper insights into customer behavior, preferences, and purchasing patterns by analyzing vast amounts of data generated from multiple sources such as point-of-sale systems, online transactions, social media interactions, and IoT devices in stores. This data-driven approach enables retailers to enhance inventory management, personalize customer experiences, optimize pricing strategies, streamline supply chain operations, and ultimately improve overall business performance. By making data-informed decisions, retailers can better anticipate customer needs, reduce operational costs, and increase profitability in a highly competitive market.
