👉 Retailer engineering refers to the strategic and technical processes that retailers employ to optimize their operations, enhance customer experiences, and drive sales through the use of advanced technologies and data-driven insights. It involves designing and implementing systems for inventory management, supply chain optimization, customer relationship management, and personalized marketing. Retailers leverage technologies like artificial intelligence, machine learning, and big data analytics to predict consumer behavior, automate processes, and create seamless omnichannel experiences. By engineering these systems, retailers can improve efficiency, reduce costs, and gain a competitive edge in the market, ultimately leading to higher customer satisfaction and loyalty.