👉 Reseller engineering refers to the practice where third-party companies, acting as resellers, provide support, training, and resources to other businesses that purchase their products or services. These resellers often specialize in specific industries or product lines, offering expertise to help their clients maximize the value of the reseller's offerings. This includes technical support, sales training, marketing assistance, and sometimes even custom product development or integration services. By leveraging their own knowledge and networks, resellers can enhance the customer experience, streamline operations, and drive sales for their partners, while also gaining valuable insights into market needs and trends.