👉 Referral engineering is a strategic approach used by businesses to incentivize their existing customers to refer new customers to their products or services. This process involves creating a system where satisfied customers are rewarded for bringing in new users, typically through discounts, credits, or other perks. By leveraging the trust and relationships customers already have with the brand, referral engineering not only expands the customer base but also enhances customer loyalty and retention. Effective referral programs are designed to be easy to participate in, offer compelling incentives, and provide a seamless experience for both the referrer and the new customer, ultimately driving organic growth and increasing revenue.