👉 Referral computing is a data-driven approach that leverages customer referral data to enhance marketing strategies and improve business outcomes. It involves collecting, analyzing, and utilizing data from customer referrals—such as the source of a referral, referral behavior, and conversion rates—to optimize marketing efforts, personalize customer experiences, and increase revenue. By understanding which customers are most effective referral sources and why they refer others, businesses can tailor their marketing campaigns, improve customer engagement, and ultimately drive more sales. This method not only helps in identifying high-value referrers but also in refining the referral process itself to maximize its effectiveness and ROI.