👉 Ratings research involves systematically collecting, analyzing, and interpreting data to understand consumer perceptions, preferences, and satisfaction levels regarding products, services, or brands. This process often includes surveys, focus groups, online reviews, and social media analytics to gather quantitative and qualitative insights. Researchers aim to identify trends, strengths, and weaknesses in how consumers rate offerings against competitors, which can inform strategic decisions in marketing, product development, and customer service. The goal is to provide actionable intelligence that helps businesses improve their offerings and better meet customer expectations.
