👉 Ratings engineering refers to the practice of manipulating or influencing user ratings within a system, often to achieve specific business objectives. This can involve techniques like incentivizing users to leave higher ratings, hiding negative reviews, or artificially boosting the visibility of certain items or content. While it can be used to enhance user experience and business performance, ratings engineering raises ethical concerns as it may lead to biased or manipulated data, potentially misleading users and undermining trust in the platform.
