👉 Ranking engineering is the process of optimizing and designing systems to rank web pages or content at the top of search engine results pages (SERPs). It involves a combination of technical SEO, content strategy, and algorithm understanding to improve a website's visibility. Key aspects include keyword research, on-page optimization (such as meta tags, headers, and content quality), link building, user experience enhancement, and technical SEO elements like site speed and mobile-friendliness. The goal is to align the website's structure and content with search engine algorithms, ensuring that relevant content appears prominently when users search for specific queries. Effective ranking engineering requires continuous monitoring and adaptation to changes in search algorithms and user behavior.
