👉 Radius research, also known as radius of influence or radius of impact, is a method used to measure the extent to which an individual, organization, or idea can affect or influence others within a specific context. It quantifies the reach and potential impact by considering factors such as the number of people directly or indirectly influenced, the geographical area covered, and the strength of connections between entities. This research often involves analyzing social networks, communication patterns, and demographic data to determine how far an influence can spread. For example, in marketing, radius research helps identify the most effective channels to reach a target audience, while in public health, it can assess how quickly a health intervention can spread through a community. The goal is to understand and optimize the spread of ideas, behaviors, or innovations to maximize their impact.
