👉 Psephology is a branch of sociology that studies political parties, their leaders, and how they influence public opinion. It examines how people perceive and vote on issues, as well as how these perceptions are shaped by ideology, history, culture, and other factors. Psephological theory suggests that party politics can be influenced by the way candidates communicate with voters, the power dynamics within the party, and the role of social media in shaping public opinion.
