👉 Prospect engineering is a strategic approach used in business and technology to identify, assess, and prioritize potential opportunities for growth and innovation. It involves systematically analyzing external environments—such as market trends, customer needs, technological advancements, and competitive landscapes—to uncover promising prospects. By leveraging data analytics, market research, and strategic thinking, prospect engineers create detailed models and frameworks to evaluate the feasibility, potential impact, and alignment of these opportunities with organizational goals. This process enables businesses to make informed decisions, allocate resources effectively, and proactively pursue innovations that can drive competitive advantage and sustainable growth.
