👉 Promo research involves gathering and analyzing data to assess the potential success of a promotional campaign before its launch. This process typically includes evaluating market trends, target audience demographics, competitor activities, and consumer preferences to understand how well the promotion aligns with business goals and consumer expectations. By conducting surveys, focus groups, and analyzing sales data, companies can refine their strategies, optimize budget allocation, and predict the likely impact on sales and brand perception, ultimately increasing the effectiveness of their promotional efforts.
