👉 Prix engineering, also known as value engineering or functional engineering, is a systematic method used to improve the value of goods or services by optimizing their functions while maintaining or enhancing performance, reliability, and cost-effectiveness. It involves analyzing the essential functions of a product or system to identify areas where costs can be reduced without compromising quality or functionality. This process typically includes evaluating materials, processes, and designs to find more efficient alternatives that still meet the required standards. By focusing on the core functions, price engineering aims to deliver better value to customers, making products more competitive in the market.