👉 Print engineering is a specialized field that focuses on the design, development, and production of printing technologies and processes. It encompasses a wide range of activities, from the creation of printing materials and inks to the design and optimization of printing systems. This includes digital printing techniques, such as inkjet and laser printing, as well as traditional offset and flexography methods. Print engineering also involves the integration of software solutions for design, prepress, and production workflows, ensuring high-quality output and efficiency. Additionally, it addresses challenges related to sustainability, cost-effectiveness, and the evolving demands of the printing industry, such as on-demand printing and personalized content delivery.