👉 Platform research involves systematically investigating and analyzing digital platforms to understand their structure, user interactions, content dynamics, and broader impacts on society and business. This research typically includes examining the platform's architecture, user engagement metrics, content moderation practices, algorithmic decision-making processes, and economic models. Researchers may use a mix of quantitative methods, such as data analysis and surveys, and qualitative approaches, like interviews and ethnographic studies, to gather insights. The goal is to identify trends, assess effectiveness, and inform strategic decisions for platform developers, policymakers, and users, ultimately aiming to enhance user experience, ensure ethical practices, and foster innovation.