👉 Pitch research is the process of gathering and analyzing information about a target audience, competitors, and market trends to refine a product idea or marketing strategy before its launch. This involves understanding customer needs, preferences, pain points, and behaviors through various methods such as surveys, focus groups, social media analysis, and industry reports. By doing so, researchers can tailor the pitch to resonate more effectively with the intended audience, highlight unique selling points, and address potential objections, ultimately increasing the likelihood of a successful product introduction or marketing campaign.
