👉 Personas Project is an initiative aimed at creating detailed, user-centric digital personas to better understand and represent the target audience for a product or service. These personas are fictional characters that embody the characteristics, behaviors, goals, and pain points of real users, derived from market research and data analysis. By developing these personas, organizations can tailor their marketing strategies, user experiences, and product development to more effectively meet the needs and preferences of their intended users, ultimately enhancing customer satisfaction and driving business success.
