👉 "Outshaming" refers to a situation where someone is consistently achieving or surpassing their competitors in terms of financial, operational, or other performance metrics. This typically involves making significant improvements in areas such as pricing, marketing, and customer service to gain an advantage over others. Outshaming can be seen as a form of "price war," where one company uses aggressive tactics to attract customers by offering lower prices than their competitors. It is often associated with companies that are innovative or have a unique
