👉 Opportunity engineering is a strategic approach that involves identifying, assessing, and capitalizing on existing opportunities within an organization's current environment to drive innovation, growth, and competitive advantage. It focuses on leveraging resources, capabilities, and market conditions that are already available rather than solely pursuing new, untested opportunities. By aligning internal processes, capabilities, and strategic initiatives with these opportunities, organizations can enhance their agility, foster innovation, and achieve sustainable competitive advantages more efficiently. This method is particularly valuable in dynamic and complex business environments where the ability to quickly adapt and seize emerging opportunities can significantly impact success.
