👉 Offering research involves exploring and evaluating the products, services, or solutions that a company provides to its customers, with the goal of understanding their value, appeal, and competitive positioning. This research typically includes gathering data on customer perceptions, preferences, and feedback through surveys, interviews, focus groups, and market analysis. The objective is to identify strengths and weaknesses in the offering, uncover unmet needs or opportunities for innovation, and inform strategic decisions to enhance product development, marketing strategies, and overall business performance. By aligning the offering more closely with customer expectations and market demands, companies can improve satisfaction, loyalty, and competitive advantage.
