👉 Newsletter engineering is the systematic process of designing, developing, and maintaining an effective digital newsletter that engages subscribers and delivers valuable content. It involves several key steps: defining the newsletter's purpose, audience, and brand voice; selecting a suitable platform or tool for creation and distribution; crafting compelling content that resonates with the target audience; optimizing the design for mobile and desktop readability; implementing SEO best practices to enhance discoverability; setting up automated workflows for content scheduling and personalization; monitoring performance metrics like open rates, click-through rates, and unsubscribes; and continuously refining the newsletter based on feedback and analytics to improve engagement and deliver a seamless user experience.