👉 Narrative engineering is the process of strategically constructing and shaping stories to achieve specific goals, often within a defined context or audience. It involves understanding the elements of storytelling—such as plot, character development, setting, and theme—and manipulating them to create a compelling narrative that resonates with the intended audience. This approach is widely used in fields like marketing, education, and media to influence perceptions, drive behaviors, and convey messages effectively. By carefully crafting the narrative structure and content, narrative engineers can engage audiences emotionally and intellectually, making their stories more memorable and impactful.
