👉 The Msgstr Research, conducted by the University of Amsterdam, focuses on understanding how digital messages shape and influence interpersonal communication and social interactions. It explores the nuances of text-based communication, particularly in online environments, examining how elements like tone, context, and formatting affect the interpretation and impact of messages. The research aims to uncover patterns and trends in digital communication, providing insights into how individuals navigate and construct relationships through text, especially in contexts like social media, messaging apps, and online forums. By analyzing large datasets of digital messages, Msgstr Research seeks to inform both theoretical models of communication and practical applications in fields such as marketing, psychology, and technology design.
